Overview
I was tasked with revamping Pioneer Sports’ website to boost organic search visibility, enhance user experience, and optimize the mobile interface. My goal was to create a more intuitive, engaging site that seamlessly connects locals and tourists with the brand's offerings, driving both traffic and conversions.
My Role
As Web Designer & SEO Strategist, I led the redesign of Pioneer Sports' website, focusing on enhancing user experience, improving mobile responsiveness, and optimizing for SEO. I collaborated with the team to streamline navigation, update key pages, and ensure a seamless, user-friendly interface across all devices.
Tools
Wordpress, Figma, Adobe Creative Suite, Survey Monkey
Impact
By improving site structure, refining SEO strategies, and streamlining the mobile experience, I helped Pioneer Sports achieve a noticeable increase in organic traffic and customer engagement. These updates not only made the site more user-friendly but also positioned the brand to better compete in a crowded market, ultimately driving more bookings and boosting overall sales.
What I have done
• Conducted a comprehensive audit of the existing website and competitors to identify key areas for improvement.
• Overhauled the site’s structure and navigation for better user flow and easier access to key services.
• Applied SEO best practices, optimizing content and metadata to improve search engine rankings.
• Enhanced mobile responsiveness to ensure a seamless experience across all devices.
• Collaborated with the Pioneer Sports team to refine content strategy and align messaging with customer needs.
• Implemented performance tracking tools to monitor website traffic and user behavior for ongoing optimization.
Old vs New
I updated and optimized over 20 key pages on the Pioneer Sports website, including the homepage, rental packages, store locations, and booking flow. Each page was redesigned with user experience in mind, ensuring faster load times, improved navigation, and a more intuitive mobile experience.
Rental Packages
Old Page
New Page
Booking Page
